Senior Housing Marketing How to Increase Your Occupancy and Stay Full eBook Diane Masson Steve Hartley
Download As PDF : Senior Housing Marketing How to Increase Your Occupancy and Stay Full eBook Diane Masson Steve Hartley 
It’s challenging for senior citizens to sell their homes and move into retirement communities. But obviously they are doing it. Do you want them to relocate to your place or your competitor's?
This book was written to help CEOs, CFOs, administrators, and marketing directors determine if their marketing teams are performing optimally with every single marketing encounter. Find out if your marketing team might be sabotaging potential sales. Discover new strategies to develop a strong and consistent occupancy marketing program.
The strategies within this book will also provide your new or current salesperson insight into the senior mindset and how to strategically sell your retirement community.
While many senior living communities have been coasting on robust wait lists for years, in many cities, the days of lists are gone and apartment homes are sitting open. You and your team may be experiencing some challenges in occupancy for the first time. Is it the economy? Your team? Or your strategy? This book will provide you with 12 keys to building occupancy at your retirement community. Sometimes you need to search for and identify a problem in order to solve it. If you keep doing what you are currently doing, you will end up with the same results. Or worse.
•12 keys to unlock your senior housing occupancy blockade!
•Effective strategies for independent living, assisted living, and CCRCs!
•Could your sales team be unknowingly sabotaging their sales?
•Beneficial for CEOs, CFOs, marketing staff and other key team members!
•Every chapter is designed to help your financial performance!
•Discover surprising reasons why occupancy could be down!
•New sales and marketing people will be successful sooner!
•How to increase occupancy to 100 percent for existing retirement communities!
•Ideas on how to market a developing senior housing community!
•Tips in every chapter to start helping your occupancy increase today!
Senior Housing Marketing How to Increase Your Occupancy and Stay Full eBook Diane Masson Steve Hartley
I bought 3 Senior housing sales and marketing books from Amazon and this one TAKES THE CAKE! Diane freely shares the "secret sauce" with you to increase the occupancy at your community. With an easy to understand format, she gives step by step plans and real life experience to eliminate any ambiguity of what is being taught. What I really loved about the book was that she is not a "used car salesman" just trying to close the deal no matter what. She meets the "future residents' needs by showing them how much better life will be for them. My Pastor always says, "to be a sucess in life, find a real need and meet it!" I am just beginning my career in Senior housing marketing and the content and instruction in this book has created a high sense of confidence in me! I have not landed "the job" yet, but I am sure fired up and ready to go! When I do land my job, I will feel sorry for the competition! ;o) If your career is already in a senior housing community in any capacity of leadership, this is a MUSTREAD! If you are preparing for a future position in a Senior Housing community, this is the best book to read to get yourself ready for the interview process! Thank you Diane for sharing your passion!
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Senior Housing Marketing How to Increase Your Occupancy and Stay Full eBook Diane Masson Steve Hartley Reviews
Very insightful.
So-so.
I have purchased Diane's book and find it very useful. The helpful hits have made a huge impact on my ability to sell. When things start to get slow, I pick up the book and do some reading to put me in that inspired mood! Thanks Diane.
I purchased Diane Masson's book several weeks ago and have thoroughly enjoyed reading it. Some of the ideas she writes about were things that were already being done in my community; many of more were things I would like to institute. But what I truly enjoyed was the sense of positivity and the impact of that positive attitude on a marketing and sales department. I think every CCRC Marketing professional should give copies to employees.
I purchased this book to help me prep for an interview for a senior living sales position....great purchase. It is a bit basic as far as "common sense" on some chapters but the author does a great job at inspiring a sales person and helping someone see new ways to improve. There is some great sales advise and marketing ideas in this book as well. I got the job and I honestly credit this book for some of my success durring the interview... I'm glad cause it was not cheep!
Mostly geared toward Independent living and fairly basic information. If you are an independent operator without in-depth training material, perhaps you will glean a few nuggets from this book. If you have been in the industry awhile, you might be disappointed by the simplicity and basic strategies. Really a 101 type of book, which means it has its place, but that place is limited.
I would probably have had a better opinion of this book had I not first read the book by Phyllis Thornton and Christine Wirthwein. I do not relate well to cartoons and cutesy descriptions of people like Pushy Paul, Social Sally and Blabby Barbara. I did expect some of this due to the cartoon cover, but it was really over the top. The other thing that I noted immediately was that the book lacks an important element any nonfiction instructional book should have -- an index. With Ms. Masson's business background, I expected something more button-down in approach. That said, there is still valuable information in the book and the cost is considerably less than the one by Ms. Thornton and Ms. Wirthwein. I do believe it would be helpful for anyone seeking good basic information...if you can get past the cutesy approach.
I bought 3 Senior housing sales and marketing books from and this one TAKES THE CAKE! Diane freely shares the "secret sauce" with you to increase the occupancy at your community. With an easy to understand format, she gives step by step plans and real life experience to eliminate any ambiguity of what is being taught. What I really loved about the book was that she is not a "used car salesman" just trying to close the deal no matter what. She meets the "future residents' needs by showing them how much better life will be for them. My Pastor always says, "to be a sucess in life, find a real need and meet it!" I am just beginning my career in Senior housing marketing and the content and instruction in this book has created a high sense of confidence in me! I have not landed "the job" yet, but I am sure fired up and ready to go! When I do land my job, I will feel sorry for the competition! ;o) If your career is already in a senior housing community in any capacity of leadership, this is a MUST
READ! If you are preparing for a future position in a Senior Housing community, this is the best book to read to get yourself ready for the interview process! Thank you Diane for sharing your passion!
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